Man I Feel Like A Woman Truck Commercial
The "Man I Feel Like A Woman" truck commercial is a popular advertisement that has been airing since 2018. It is a commercial for the Ram pickup truck and features the popular Shania Twain song "Man I Feel Like A Woman". The commercial has been well-received by audiences and has received a lot of attention due to its catchy tune and clever marketing strategy.
The Concept of the Commercial
The concept of the commercial is centered around the idea of empowerment. The commercial begins with a woman driving the Ram pickup truck through a dusty desert landscape. As she drives, she sings along to the song "Man I Feel Like A Woman". As the chorus hits, the camera pans out to reveal that the woman is actually a man in drag. The commercial then goes on to show a series of different people, all of whom are driving the Ram pickup truck and singing along to the song.
The Marketing Strategy
The marketing strategy behind the "Man I Feel Like A Woman" truck commercial is clever and effective. By using the popular Shania Twain song, the commercial is able to tap into a sense of nostalgia and familiarity with the audience. Additionally, the use of the drag queen character in the opening scene is a bold move that helps to make the commercial stand out from other car advertisements.
The Impact of the Commercial
The "Man I Feel Like A Woman" truck commercial has had a significant impact on both the Ram pickup truck brand and the advertising industry as a whole. The commercial has generated a lot of buzz and has helped to increase the visibility of the Ram brand. Additionally, the commercial has been praised for its use of humor and its message of empowerment.
Conclusion
The "Man I Feel Like A Woman" truck commercial is a clever and effective marketing strategy that has helped to increase the visibility of the Ram pickup truck brand. By using a popular song and a bold opening scene, the commercial is able to tap into a sense of nostalgia and familiarity with the audience. Additionally, the commercial's message of empowerment has resonated with viewers and has helped to make it a memorable and impactful advertisement.